The irony is, that although readers and electronic visitors find editorial content in their favourite media more credible and motivating than ads; the comparable ad space charges would have been at least 13x more expensive than PR and publicity.

Vancouver BC, February 11th 2009, Image Control Communications, a 20 year old Canadian firm citing expertise in PR and Publicity for Business-to-Business, and Business-to-Consumer products and services states it has devised a ground breaking new fee structure - Fees Tied To Results, where no releases published, means no Fees.

General Manager, John Connolly says "Our process is a first in Canada; designed to be uncomplicated, and without unnecessary administration or expenses. We ask prospective clients a few key questions about their products, and services, their target markets, and client decision maker profiles. We then request these clients to send us recent news items, web site URL, advertising, sales promotion or similar published items by email, courier or mail. Most importantly, we need an idea of their public relations goals in the business sense."

"These goals are generally profitable sales; but not always. They could include: lead generation, a membership drive, a call to political action, or one we increased profits with - persuading logistics staff, IT, office managers and similar to sell us un-reworked, empty toner cartridges, for remanufacturing."

"When we feel confident that the client has information or a story which can be crafted into an appropriate news release or series, for targeted markets and potential buyers by media type, we send out a few. We have over 8,000 Canadian Media contacts from which to choose -- all need new, credible, interesting stories -- news items of interest to the reader or viewer. This last part is where we earn our wages."

"All the above is without up front charge, and clients pay only if publication, on-line posting or  blog mentions are achieved," Connolly continues.

"It's an upside down economy these last few months; the type which creates massive losses and failures, but also new fortunes as trading conditions improve. Our premise is to telescope down the long sales cycle to gain a new PR client for Image Control, by offering incontrovertible value for money and eliminating most 20th century sales costs like: high rent offices, company cars, advertising, almost all travel and entertainment and sales reps themselves - known as account executives in the PR business. We'll concentrate on our core business; in fact, the only value we add -- getting new profitable clients for our clients."

"This revolutionary plan will likely be most appropriate for smaller and medium size companies with minimal decision making, purchasing and payables overhead" Connolly concludes.

Contact John Connolly
Image Control
210-815 4th Ave,
New Westminster BC, Canada V3M 1S8

email-  rfid@shaw.ca  778 - 397 - 0508